Mr. Sampson Lee Biography

Mr. Sampson Lee
President, G-CEM

Sampson Lee, the founder and president of G-CEM (Global Customer Experience Management Organization), created the TCE (Total Customer Experience) Model and the United States patent-pending Branded CEM Method. Sampson is the Assistant Visiting Professor of the University of Hong Kong (Master of Science), and an author of CEIBS Business Review and Harvard Business Review. Lee and his international partner team deliver the only continuously-running Global CEM Certification Program in London, Paris, Amsterdam, Dubai, Hong Kong, Shanghai, Singapore, and San Francisco.

Besides leading the CEM consulting projects for commercial clients such as HSBC, Toyota, Lee and several international organizations are commissioning a series of independent (sponsor-free) researches on customer experience management, covering industry sectors such as Tourism, Financial Services, Telecom, Luxuries, Retailing, Fast Food & Catering, and Information Technology:

TOURISM

* Global Travelers' City Visiting Experience Research, CustomerThink Corp. (U.S.) and G-CEM, December 2009~January 2010.

* Mainland Chinese City Visiting Experience Research, G-CEM, August 2009, December 2009~January 2010.

FINANCIAL SERVICES

* Global Credit Card Customer Experience Research, CustomerThink Corp. (U.S.) and G-CEM, July 2009.

* Mainland China Credit Card Customer Experience Research, G-CEM, May 2009.

* Mainland China Credit Card Customer Experience Research, G-CEM, May~June 2008.

TELECOM

* Global Mobile Communications Customer Experience Research, CustomerThink Corp. (U.S.) and G-CEM, April~May 2009.

* Mainland China Mobile Communications Customer Experience Research, G-CEM, March 2009.

LUXURIES

* Global Louis Vuitton In-store Customer Experience Research, CustomerThink Corp. (U.S.) and G-CEM, October 2008.

* Mainland China Louis Vuitton In-store Customer Experience Research, G-CEM, October~November 2008.

RETAILING

* Mainland China Home Appliance Retail Chain In-store Customer Experience Research, G-CEM, February~March 2009.

* Global IKEA In-store Customer Experience Research, CustomerThink Corp. (U.S.), TOTE-M (The Netherlands) and G-CEM, January 2009.

* Mainland China IKEA In-store Customer Experience Research, G-CEM, December 2008~February 2009.

* Taiwan Arwin Charisma Museum On-site Customer Experience Research, Corporate Synergy Development Center (Taiwan) and G-CEM, September 2008.

* Mainland China Supermarket In-store Customer Experience Research, CustomerSat Inc. (U.S.) and G-CEM, May~June 2007.

FAST FOOD & CATERING

* Mainland China Fast Food In-store Customer Experience Research, G-CEM, January~March 2009.

* Global Starbucks In-store Customer Experience Research, CustomerThink Corp. (U.S.) and G-CEM, September~October 2007.

* Mainland China Starbucks In-store Customer Experience Research, G-CEM, September~October 2007.

INFORMATION TECHNOLOGY

* Global B2B Purchase Experience (IT Solution) Research, CustomerThink Corp. (U.S.) and G-CEM, February 2008.

* Mainland China B2B Purchase Experience (IT Solution) Research, CustomerCentric Selling (U.S.) and G-CEM, July~August 2007.

OTHERS

* Mainland China Call Center Customer Experience (In-bound) Research, CallCentres.Net (Australia) and G-CEM, March 2007.

* Mainland China Online Customer Experience (eCommerce) Research, Web Analytics Association (U.S.) and G-CEM, November~December 2006.