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The Customer Based Accounting
The Backbone Of The CRM Method
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Customer-based Accounting (CBA) is not unlike Activity-based Costing (ABC), where all the costs of a specific project or activities are identified and compared to the incremental value or profit (or less) resulting from the activity...... Full
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Making The Business Case For Technology Investments
Calculating ROI Is Just Structured
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Return on investment (ROI) is a textbook methodology for financial managers ? and is rapidly being recognized as a critical metric for understanding the value of a technology investment. But you don?t have to be a financial wiz...... Full
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Turn Your Data into Gold
Wisely Use The Data IT Systems Contain
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One of the main aims of Sales Force Automation systems is actually not for salespeople to track their pipelines (they hopefully don?t need a database to tell them what is going on!), but to have sales data available for ...... Full
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Data Mining And CRM
Boost Your Sales
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A recent PwC survey revealed that 60 percent of both CEO?s and middle managers said that they have been forced to make important decisions in the past year knowing that they lacked adequate information that was most likely available ...... Full
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Predictive Analytics Defined
Increase Profitability By Mining Your Data-British Telecommunications
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Good, accurate data analysis is essential for most organizations. With data analysis, decision makers can make well-informed decisions about the future of their organization. But the actual data analysis isn?t the only step ...... Full
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Data, Data Mining & CRM
Making Informed Decisions
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Customer data can be considered an organization?s most prized assets, so much so that companies are valued on their customer base. Today?s companies rely on their data resources for business decision, which...... Full
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The In-depth Development Of Business Intelligence Analysis And The CRM Profession Based Application
Explore A Larger Development Space
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Due to the unceasing in-depth development of the CRM profession based application, business intelligence will explore an even larger development space with the decision-making analysis within an enterprise based on...... Full
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Business Intelligence Defined
A Vital Role In Any Organization?s Strategy
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Business Intelligence (BI) is an umbrella term commonly used to describe a number of applications. It?s a difficult term to define on its own however because BI is evolving and changing as we develop new ways ...... Full
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Data Mining Introduction And Its Application (2)
A Taiwanese Perspective
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Two other problems that surface when human analysts process data are the inadequacy of the human brain when searching for complex multifactor dependencies in data, and the lack of objectiveness in such an analysis...... Full
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Knowledge-based Solutions In Greater China (2)
A Hong Kong Perspective
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The knowledge based application has been applied to a far greater extent in Europe and America than in China and Asia and therefore the development of knowledge based products is further advanced. They apply a knowledge base ...... Full
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Integrating CRM And BI
Smart Integration Pays Off Big
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Your company has more data than it knows what to do with and is using less than it needs. The promise of customer relationship management (CRM) was to bring business intelligence (BI) to your fingertips -- to know ...... Full
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Utilising Information Technology For Intelligent Business Operations
A Chinese Perspective
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Companies always aim at obtaining ?economic benefits?. Some have openly stated that ?maximising shareholders? benefits? is the objective. To maintain benefits gained from existing channels, companies have to ensure ...... Full
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Knowledge-based Solutions In Greater China (1)
A Hong Kong Perspective
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Because knowledge management software has been proven to be cost saving, it has gained more and more recognition in the customer service sector. All the leading companies from various industries, such as ...... Full
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Data Mining Introduction And Its Application (1)
A Taiwanese Perspective
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Being as a Telecommunication system integration marketer for years, I frequently contact System carrier, CTI call/service centers. One of the recent hot topics is belong to data mining and data warehousing. The topic is ...... Full
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A Business Paradox Or A Piece Of Cake
CRM & Change Management
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As a customer, have you ever wondered how many companies that you know, or regularly do business with, are truly motivated by the prospect of fulfilling your needs? Do they even appreciate your product and service preferences, or your ...... Full
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