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bb Agenda
bb Case Studies Session A
March 30, Thursday
bb Case Studies Session B
March 30, Thursday
bb Keyonte Session
March 31, Friday
bb Award Dinner
March 31, Friday
Simultaneous interpretation
on March 30-31
( English & Mandarin)
Certificate Program
bb Core Module Session
March 28, Tuesday
bb Elective Module A
March 29, Wednesday
bb Elective Module B
March 29, Wednesday
Teaching Medium: English
  Case Study Presentation Session B
0830-0900 Registration
0900-0940 Case Study Presentation: Ping An of China
  Characteristics of CRM in Insurance
Introduction of Ping An CRM Implementation
Problem Faced and How to Resolve
How CRM Enhances Customer Experiences at Ping An of China
Dobbin Chan (China)
Call Center General Manager
Ping An Insurance (Group) Company of China, Ltd.
0940-1020 Case Study Presentation: Fuji Xerox (China) Ltd.
  Characteristics of CRM in Business Equipment
Introduction of Fuji Xerox CRM Implementation
Problem Faced and How to Resolve
How CRM Enhances Customer Experiences at Fuji Xerox
David Lan (China)
CS and Support Director
Fuji Xerox (China) Ltd.
1020-1050 Morning Coffee
1050-1130 Enhancing the Customer Experience to Maximize Loyalty and Profitability;
  800 TeleServicesThe development & prospects of the service outsourcing industry
How an outsourcing vendor adopt CRM/eCRM system to help clients to improve their customer experiences
Case studies of top leading enterprises - from planning, implementation, execution to reviewing
Susan Susan Wang
Senior Manager Customer Relations
800 TeleServices
1130-1200 Q&A
Dobbin Chan (China)
Call Center General Manager
Ping An Insurance (Group) Company of China, Ltd.
David Lan (China)
CS and Support Director
Fuji Xerox (China) Ltd.
Susan Susan Wang
Senior Manager Customer Relations
800 TeleServices
1200-1330 Networking Luncheon
1330-1410 Speech: "How to Run a Successful CRM Project in China"
  Knowing what you want. (It is not simple, right?)
CRM Vendor Selection in China (including ASP, software and consulting Vendors, understanding the tradeoff)
What the difference between CRM & ERP and what should I act differently
What I need to be cautious, if I'm a Sales Director Or I'm a CIO.
Other know-how from the trusted advisor
Kevin Jiang
CRM Business Development Director
SAP (China)
1410-1450 Case Study Presentation: Wyeth Nutrition (China)
  Characteristics of CRM in Nutrition
Introduction of Wyeth CRM Implementation
Problem Faced and How to Resolve
How CRM Enhances Customer Experiences at Wyeth
Stephen Yang (China)
CRM Diretor
Wyeth Nutrition (China)
1450-1510 Afternoon Coffee
1510-1550 Case Study Presentation: Shanghai Volkswagen Automotive Co., Ltd.
  Characteristics of CRM in Automotive Industry
Introduction of SVW CRM Implementation
Problem Faced and How to Resolve
How CRM Enhances Customer Experiences at SVW
Lane Liu (China)
Senior CRM Manager
Shanghai Volkswagen Automotive Co., Ltd.
1550-1630 Q&A
Stephen Yang (China)
CRM Diretor
Wyeth Nutrition (China)
Lane Liu (China)
Senior CRM Manager
Shanghai Volkswagen Automotive Co., Ltd.
1630 The End of Day One
 
 
   
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