| CEM Professional Certificate Program |
The Program is one of the certificate training series designed and developed by 14 GCCRM International Partners from North America, Europe, Asia Pacific and Greater China. This 2-day course applies CEM essentials, strategies and methodologies on Marketing, Sales & Services, providing a framework with relevant guiding principles and tools for designing the best experience to your customers and equips attendant's knowledge to immediately apply to their business.
Date : April 3-4, 2007 (Tuesday & Wednesday)
Place : Shanghai
Venue : Shanghai International Convention Center
Language Medium : English
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| What You Will Learn |
The learning objectives of The CEM Professional Certificate Program are: |
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- To enable attendants to learn all the essentials of success customer experience management
- To enable attendants to plan and implement effective customer experience management strategies
- To enable attendants to apply relevant tools and models in designing their best customer experience for their business
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| Who Should Attend |
This training program is designed for a class of 10-20 attendants: |
- Department Heads of Marketing, Sales, Services, CRM, Advertising and Branding
- Department Heads in charge of Customer Experience Management or Brand Promotion
- Management Staff in Related Functional Units
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| Who Are Trainers |
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| Sampson Lee |
Ro King |
Shaun Smith |
Paul Ward |
Candice Ng-Chee |
John Chisholm |
Rafael Rodriguez |
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| How To Get The Certificate |
The certificate will be given to attendees who successfully completed and pass the 2-day training session with the corresponding in-class exercise of six modules and one final assignment.
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Core Module C |
C1. Customer Value Management
C2. CRM Vision & Strategy
C3. Customer Loyalty & Satisfaction |
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Elective Module A |
A1. Change Management & Employees' Buy-in
A2. Customer Experience Management
A3. Customer Data Management |
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Elective Module B |
B1. Technology Selection & Implementation
B2. Contact Center Strategy
B3. Web Analytics |
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The certificate will be given to attendees who successfully completed and pass the 2-day training session (3 Core Modules and 3 Elective Modules) with the corresponding class exercises of six modules, and one program assignment. |
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