China Customer Management Forum 2007

Theme: Customer Experience Management

Customer Experience Management (CEM) - You have a part to play

Nowadays, it is Customer Experience Economy. No matter you are a marketing professional or business executive in sales, service, or branding, you are embedded with the responsibility as one of the customer touch points of your company during the total customer experience process.

And this is critical, because

Customer Experience is a key part to constitute your brand
Customer Experience puts you in customers' hat - to feel how they feel
Customer Experience gives you a solid ground to design your customer-centric process

That's why you have to meet with our International Gurus and Speakers to share insights and new knowledge on Customer Experience Management - a vital part for your marketing and business success.

What Are The Speaking Topics

Branded CEM Method

Bringing the power of instinct to customer experience

How Customer Experience Management Drives Profitable Growth

"If the Customer is in the Driver's Seat, Where Will I Sit?"

Best practices on Customer Strategy, Process, People and Technology

Best practices on managing In-store, Contact Center, Online and B2B touch-points

Best practices on FSI, Retail, FMCG, Automobile, Airlines, Telecom and Service industries

What Is In It For You

Sharing by Global CEM Experts and China Awards Winners of Customer Management Awards

"Talk to the Gurus" and "Q&A Panel Discussion" allows maximum interaction and exchange with the Speakers

Establish personal contacts with 200+ senior executives on-site, face-to-face

Exclusive CEM Guide Book (Limited Edition) distributed to Forum attendants for FREE

Who Should Attend

Top Management (CEOs, Presidents, Partners, Directors etc.);

Functional Unit Heads (GMs / Directors / Managers) of Sales and Marketing; Branding & Advertising

Customer Relationship Management, Customer Service, Call Center Operations;

Corporate Development and Planning

IT and other functional units involving in customer management

Decision-makers who want to understand, introduce and implement CEM to meet their business objectives

How Much Is The Delegate Fee

China Customer Management Forum

Apr 5-6, 2007

USD1,000

Listen To What They Say

An excellent forum! Every part has significant value, and I like the guru speaker section very much.
---Xi Qin, PR Director, Shanghai Wyeth Nutritional Co., Ltd Shanghai Office

This year is a great leap from last years in terms of local case sharing and professional insight brought by international gurus. The local cases and speakers are very impressive which showed the growth of local CRM expertise and sophistication of the application of this strong brand building tool in China.
---Phoebe Lam, Executive Partner, Euro RSGG Shanghai

It's a precious opportunity to communicate, share & learn creative ideas and know-how about customer relationship management. High-end forum, good atmosphere.
---Eric Wang, Marketing Manager, SYKES (Shanghai) Co., Ltd.

Many good CRM concepts and theories, very valuable. It's not easy to see real results of CRM, I wish to see more successful China cases as it helps to prove these concepts are workable.
---Wang Xiaochun, Vice President, China Lenovo Group

Powerful presenters and contents.
---Anne Lo, Associate Director, Field Operation-Pizza Hut Delivery, Yum! Restaurants China

Extremely good, brainstorming of different thoughts, bringing new ideas and actions to CRM, which was not well-defined before…..I will continue to participate because I can acquire the latest ideas.
---Shi Pei, Customer Manager, Bertelsmann Arvato Service

Great sharing opportunity for upcoming CRM specialists in China.
---Julia Wong, Director, Loyalty Marketing, InterContinental Hotels Group

Very well organized. Great speakers and topics...
---Jason Krauss, President,, Garston Consultants

To keep abreast of the new concepts, learning new knowledge, understanding new methods and new tools, as well as absorbing new experiences, the trip has been well worthwhile! It has helped to expand my thought, I could understand new concepts and viewpoints, as well as sharing the experiences of successful enterprises… I do gain a lot by participating this Forum.
---Shi Xiaoming, Marketing Director, Beijing WONEW

It is a great opportunity to learn from peers and practice CRM strategy and methodology as well. To enhance new level.
---Molly Tang, CRM Program Manager, Global Operation & Information Technology, China Hewlett-Packard Co., LTD.

Organizers

Supporting Organizations