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| Program Descriptions
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| Foundation Module (1-day)
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| The Program equips you with structured method and tools, practical know-how and tips to deploy the customer management method in your organization. It also helps you to segment your customers, improve customer profitability and maximize the effectiveness of resources allocation.
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| Program Modules
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- 3C Introduction and Metrics
- Customer Pyramid
- Customer Focus
- Customer Based Accounting
- Customer Information
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| Learning Objectives
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- To decide the measurement metrics for customer relationship management initiatives
- To segment your customers, prospects & suspects and monitor their movement migrations
- To diagnose and improve customer focus inside your organization
- To enhance customer satisfaction via formation of customer teams and collection of customer intelligence
- To measure, manage and improve customer profitability and ROI on Marketing, Sales & Service
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| Advanced Module (2-day)
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| The Program boosts revenues 10% and up to 100% without increasing marketing and sales budgets. It cut costs and eliminates waste in marketing, sales and service budgets. Measure, manage and improve customer profitability and ROI on CRM projects.
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| Program Modules
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- Customer Satisfaction
- Customer Performance Manager
- Customer Based Business Planning
- Customer Team Workshop
- Implementation
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| Learning Objectives
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- To analysis customer purchasing behavior, loyalty, satisfaction and willingness to buy even more
- To measure, manage and improve the customer orientation of managers and staff across the board
- To improve & consummate customer information systems
- To stimulate closer cooperation and synergy among the marketing, sales and service departments
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| Who Should Attend
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- Managers / management staff of Marketing, Sales, Service Department
- Senior Management of the company
- Officers-in-charge of customer relationship management initiatives
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| When & Where
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Mainland China, Greater China Region or Asia Pacific Region
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| Language Medium
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Mandarin, Cantonese or English
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| Training Enquiry
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| Email: training@gccrm.com |
| Contact: Ms. Jennifer Xue |
| Tel: 8621.6351.2506 |
| Fax: 8621.6351.2501 |
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 Download Program PDF (Size: 432KB) |
