It is designed to help enterprises building a solid foundation for their customer relationship management development. Foundation Concepts focuses on the fundamentals and know-how to derive the CRM strategy. Attendants will be equipped in practical knowledge and tools that can be immediately applied in business and different functional units including Sales, Marketing or Services.

The Program equips you the fundamentals to derive the CRM strategy. design the best customers, and design the best experiences. It also provides the practical know-how to successfully implement your customer relationship management initiatives.

• Customer Vision and Strategy
• CRM Objectives and Metrics
• Customer Loyalty and Satisfaction
• Customer Value and Segmentation
• CRM Critical Success Factors
  

• To formulate the CRM vision and strategies for your organization
• To derive the objectives and measurement metrics for your customer relationship management initiatives
• To define the best customers by analyzing the values and customer intelligence
• To design the best experiences via understanding the customer satisfaction and loyalty factors
• To maximize the ROI through rendering practical tips and the DO and DON'T advices
  

• Managers / management staff of Marketing, Sales, Service Department
• Senior Management of the company
• Officers-in-charge of customer relationship management initiatives

Mainland China, Greater China Region or Asia Pacific Region

Mandarin, Cantonese or English