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This paper provides an overview about the background and history of the Customer Experience Awards, plus a detailed description about the awards categories, eligibility and evaluation criteria for the election of 2008. Application now open for Aisa, Europe, Amercia and Africa regions.
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| This research is co-organized by GCCRM and CustomerThink.The survey starts from September 20, 2007 and ends on October 8, 2007. We received 3,865 valid responses. The guiding principles and the tools for design, execution and analysis of this research are based on the U.S. patent-pending Branded Customer Experience Management Method and the U.S. patent-pending Customer Experience X-VOC Research Method. |
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| This paper aims to address the limitations of the conventional experience management approaches and render a pragmatic framework for the creation, delivery and assessment of effective customer experience. The [Effective Experience Framework] is developed based on the essence and skeleton of the U.S. patent-pending [Branded CEM Method], with four modules in 12 components to form a closed-loop management system. |
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