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MOD (Moments Of Differentiation ) is the second release of
the "Moments" White Paper Series published by GCCRM. It
helps companies to deliver effective experience to target
customers via three core functions: Service (enhancegenuine
satisfaction); Marketing ( differentiate your brand); and Sales
(maximize immediate and repeated sales).
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| Based on 2,416 survey response and by applying the Customer Experience Research Method (patent-pending), we have identified the Moment-of-truth (MOT), Pleasure-pain gap (PPG) for designing your own target brand experience. |
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| For FREE Downloads, please register as a member first, or log in if you are a member already. |
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